Privacy Notice
This is the privacy notice of Afentra plc. Afentra plc. is the parent company of a number of different legal entities (together, the “Afentra Group”). This privacy notice is issued on behalf of the Afentra Group so when we mention “Afentra”, “we”, “us” or “our” in this privacy notice, we are referring to the relevant company in the Afentra Group responsible for processing your data. Afentra plc is the controller and responsible for your personal data (“data”)
Company number: 01757721 registered in England.
Registered and operating office: 10 St. Bride Street, London, EC4A 4AD
Purpose of this Privacy Notice
This privacy notice is to inform you of our policy on how we collect and process your data through your use of this website.
Who this Privacy Notice applies to
This privacy notice aims to give you useful information about how we process your personal data. This privacy notice applies to you if you are a visitor on our website.
What personal data do we collect?
Personal data means any information about an individual from which that person can be identified.
We may collect, use and store the following categories of personal data:
- Identity Data including first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
- Contact Data including address, country of residence, email address and telephone number.
- Online usage, metadata and web information including information on the services you viewed and searched for, response times, errors, duration of access; visit and page interaction (such as scrolling clicks and hovering the mouse over content), username, IP address, browsing time and history, device type, time zone, browser plug-in types and versions, web log information, device identification number, device type, location information, connection information, operating system and platform.
- Profile Data includes your username and password, your interests, preferences, feedback and survey responses.
- Marketing and Communications Data including your preferences in receiving marketing from us and your communication preferences.
How is your personal data collected?
To the extent permitted under applicable law, we use different methods to collect personal data including through:
Direct interactions: You may give us your data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes data you provide when you:
- subscribe to our service or publications;
- request marketing to be sent to you; or
- give us feedback or contact us.
Automated technologies or interactions – As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this data by using cookies and other similar technologies. Please see our cookie policy for further details.
Why do we process personal data?
The law requires us to determine a lawful basis under which we may process different categories of your data, and to notify you of the basis for each category. If a basis on which we process your personal information is no longer relevant then we shall immediately stop processing your data.
This section describes the purposes for which we process your personal data and the corresponding lawful basis for that processing.
| Purpose of processing personal data | Lawful basis for processing |
| Responding to your requests and messages | Our legitimate interests |
| Sending you news updates via mail | Our legitimate interests if you have requested the updates or your consent if not |
| Sending you electronic direct marketing communications, analysing how you engage with our electronic marketing communications (including whether you open them and click through to access their contents). | Consent |
| Conducting surveys for customer research, benchmarking, improvement and marketing purposes, which may involve us sharing your personal data with trusted third parties who assist us with these activities. | Consent (if for marketing purposes) or our legitimate interests |
| Monitoring, improving, carrying out statistical analysis and benchmarking regarding the use of our Website as permitted by applicable law. | Consent (if using cookies) or our legitimate interests |
| Actioning requests by your web browser to the server for web pages and other content on our website. This information is used by our security systems to track events on the website and may be included in alerts of suspicious activity sent to the website administrator. | Our legitimate interests |
How is your personal data kept secure?
We have put in place appropriate technical, organizational and contractual security measures necessary to protect your personal data against accidental or unlawful destruction, loss, alteration, disclosure or unauthorized access.
We also limit access to your data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your data on our instructions and they are subject to a duty of confidentiality. However, due to the public and unsecured nature of the Internet, we cannot be responsible for the security of personal data transmissions over the Internet. In addition, this website may contain links to third-party websites. We make no representations or warranties, express or implied, with respect to such third-party websites. The publishers and operators of third-party websites may collect, use or transfer personal data under terms and conditions different from those of Afentra Group.
How is your personal data shared?
Third parties
We may share your data with IT contractors and service providers. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions. All our third party service providers are subject to a duty of confidentiality.
Third party advertising and links on our website
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy notices. When you leave our website, we encourage you to read the privacy policy of every website you visit.
Data may be processed outside the European Economic Area (EEA)
Our website and subscription service are both hosted in the United Kingdom. We may occasionally use outsourced services in countries outside the European Union from time to time in other aspects of our business.
Whenever we transfer your data outside of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
- We will only transfer your data to countries that have been deemed to provide an adequate level of protection for data by the European Commission.
- Where we use certain service providers, we may use specific contracts approved by the European Commission which give data the same protection it has in Europe.
How long do we keep your personal data for?
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
Cookies
Our website uses cookies. They are placed by software that operates on our servers, and by software operated by third parties whose services we use.
You can prevent their use through your browser settings, but you will then not be able to use all the functionality of our website.
We use cookies in the following ways:
- to record acceptance of cookie use;
- to provide functionality to logged in users; and
- to track activities for security purposes and spam protection.
We provide more information about the cookies we use in our cookie policy.
What data privacy rights do you have?
Under certain circumstances, you have the following rights under data protection laws in relation to your data: request access to your data;
- request correction of your data;
- request erasure of your data;
- object to processing of your data;
- request restriction of processing your data;
- request transfer of your data; and
- withdraw consent.
If you wish to exercise any of the rights set out above, please contact us by emailing [email protected]. Please note that in some circumstances the exercise of the above rights may be limited by legal restrictions and exemptions. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive.
At any time you may review or update your data held by us for the purpose of providing our email news subscription service by emailing [email protected]. It is important that the data we hold about you is accurate and current. Please keep us informed if your data changes during your relationship with us.At any time you may unsubscribe from our email news subscription service by emailing [email protected]. Your data will then be removed from the mailing list.
How can you complain?
If you are not happy with our privacy notice or if you have a complaint then you should contact us on [email protected].
If you are in any way dissatisfied about how we process your personal information, you also have a right to lodge a complaint with the Information Commissioner’s Office. This can be done at https://ico.org.uk/concerns.
Review of this privacy notice
We keep our privacy notice under regular review and may update this privacy notice from time to time as necessary. The terms that apply to you are those posted here on our website on the day you use our website. We advise you to print a copy for your records.
If you have any question regarding our privacy notice, please contact us at: [email protected].